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The study reveals that while the hashtag #nofilter is by far the most popular hashtag on Instagram, actually using no filter on your images negatively impacts their effect. The filter Mayfair, however, created the most interactions across the board, with an average of 23 likes and comments per post.2.
According to the study, Instagram holds steady all day long, 24/7, when it comes to interactions with photo posts. This means whether you post an image in the morning, on your lunch break, or in the evening does not affect how likely it is that people will like or comment on it.3.
Instagram videos, however, are a totally different game. The study reveals that videos perform much better during off-work hours—i.e., between 9 p.m. and 8 a.m. EST. The reason for this? Pretty simple. People don’t want their phones making loud and distracting noises during work hours. If you want to get maximum traction on your Instagram videos, hold off on posting them until you’re not at work.4.
While some consider it a social media faux pas to use too many hashtags on one photo, the numbers suggest otherwise: Amongst users with less than 1,000 total followers, posts with an average of a whopping 11 hashtags performed the bestwith an average of 78 likes and comments. The lesson here: The hashtags might look a bit distasteful, but if you want more interactions and followers, you should be using them freely.5.
The study found that the most popular day to post to Instagram is Thursday, but it’s not the day that is most effective to post. Posts created on Sundays and Mondays have by far the most reach.

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